Case Study: HoverGlide

OVER 65 MILLION VIEWS!

It’s every marketer’s dream to have a campaign that they worked hard on go viral. Recently, our HoverGlide Kickstarter campaign videos have been viewed OVER 65 MILLION times and shared across numerous publications. The HoverGlide is the world's first floating backpack, which is revolutionizing how we hike and commute.
 
A series of well executed videos was the only way to explain how this revolutionary backpack would work. By authentically showing the pack in action, along with explainer animations and scientific results, our videos were an integral part of the campaign's success. The goal of $75,000 raised was surpassed by over $225,000!
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Behind the Scenes

Treatment Example