Documentaries have huge audience appeal – just click on your Netflix menu to prove it. They are now one of the most powerful ways for a brand to connect with their audience.
The most effective documentaries focus on someone who has a goal or quest and ceaselessly strives for it, and for whom something big is at stake. That person’s journey should intersect in some way with your brand’s mission or area of interest.
Who embodies your brand?
Benefits of Branded Docs:
• Pull viewers in with story-centric video content
• Show the brand in a new light
• Retain viewers longer
• Emotional, dramatic, or entertaining stories encourage social sharing
• Dramatic fictional story lines and inspirational, real-life profiles